Our Live to Ride collection is a love letter to the biking community and the untamed spirit that fuels it. Red hot flames & chains meet soft, comfortable cotton.

Here’s the story behind the designs, the events that sparked them, and the photoshoot that brought it all together.

Our Live To Ride collection was inspired by you, our badass customers. We loved seeing pics of you riding whilst wearing our tank tops. 

We hit the road ourselves all summer, trading at show after show - mostly bike events. Three months of full-throttle weekends, surrounded by the rumble of engines and the energy of the biking community, left us with plenty of inspiration for a collection.

If you’ve been to a bike show, you know it’s a wild ride, and the aesthetic has always matched that. We saw lots of skulls, chains & flames, so these elements became a staple for our Live To Ride collection. We made sure to drench some of the designs with a chrome finish, just like the bikes.

We noticed a HUGE amount of Harley Davidson t-shirts being worn, which prompted us to create t-shirts, for the first time ever. We gave them an acid wash finish, for a rugged look with a soft feel.

What’s a new drop without something extra? For this collection, we created a mini-series of collectible cards featuring art straight from the designs - plus some badass biker gals who totally embody the spirit of Live to Ride. Every order comes with two cards. With five total to collect, some of you might even hit the jackpot in one go.

When Paul from Dirty Cats Motorcycles London invited us to shoot at their brand-new shop, we didn’t think twice. It was the perfect setting to showcase the collection. We had our dream crew lined up too: El Bernardes - Harley owner, tattoo artist, and all-around legend. Luke from the band Cotton Eye, who was the perfect fit for our unisex tees. Xandru, our go-to photographer, worked his magic behind the lens.

The shoot itself was a blast, it felt more like a casual hang than a formal shoot, and the vibe shows in the photos, authentic & effortless.